ReRoute -- Confidential

Who controls your brand
on Amazon?

Of 198,151 brands we track, only 39% primarily control their own listings. The rest rely on resellers, agencies, or Amazon 1P.

Find your brand below ↓
198,151 brands tracked
Reseller (47%)
Controlled (39%)
Agency (11%)
Amazon 1P (3%)

Find your brand -- 198,151 tracked

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Showing top 100 by revenue. Full dataset: 198,151 brands mapped.

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Select a brand above

How this brand sells on Amazon
-- Sellers
-- Monthly Revenue
-- Channel Type

This brand pays resellers an estimated 15-20% of every marketplace sale to manage their listings.

These sellers handle pricing, inventory, and fulfillment. They operate the brand's Amazon presence -- but they don't use the brand's workflows or tooling. They use their own.

Revenue split by channel -- category average (brand-specific split available in call)

Brand: --
Resellers: --
Amazon: --
Agency: --

Who sells this brand on Amazon

Multiple sellers share monthly revenue from this brand's listings.

Seller Type

Sellers purchase wholesale at a 15-20% discount, then list on Amazon. They keep the spread between their wholesale cost and sale price, minus Amazon's fees.

Money Flow Preview

Where the money goes

For every $100 sale of a brand product, the brand receives $41. The rest goes to Amazon fees and reseller margins.

Category $ %

Illustrative model: $100 average sale price. Fee rates based on 1.09M listings analyzed. Referral fee varies 8-15% by category. Reseller margin 18-25% varies by brand.

Sample Listings

Every sale through a reseller is revenue
a brand could have captured directly.

For a brand at this revenue scale, ReRoute maps every seller, every listing, and the full fee stack. The opportunity size is brand-specific -- confirmed in a 30-minute data review.

Model: reseller spread = wholesale discount ($18) + reseller margin ($7), sourced from reroute.db across 1.09M listings analyzed. Brand-specific figures require live query.

How ReRoute recovers control

01

Recovery

Map the brand's marketplace presence. Every seller, every listing, every dollar. Identify who's selling what and at what price.

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02

Automation

Onboard the brand in 14 days. Automate reseller monitoring, seller queues, and revenue forecasting. Begin selling direct.

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03

Integration

Connect supply chain and distribution data. Close supply lines to unauthorized resellers. Track recovery over time.

Mo 0
Mo 6
Mo 12
Mo 18
Before After +15% recovered

Saving brands up to 15% on every marketplace sale.

We measured the market

198,151 brands. $11.25B in monthly revenue. Every seller. Every listing. Every dollar.

198,151 Brands Mapped
276,577 Sellers Profiled
19,292,208 Listings TrackedListings
34% Avg Fee RateAvg Fee

Brand/seller/listing counts from reroute.db live queries, 2026-11-05. Fee rate from 1.09M listings analyzed, fees.db, REROUTE.md.

PROVEN TRACTION

Two brands. Real access. Real revenue.

2

Brands with marketplace account access

Two brands have given ReRoute full access to their Amazon Seller Central accounts.

$250K

Annual recurring revenue

Proven ARR from signed agreements.

$250K ARR stated by Sean Bovell, 2026-11-05. 2 signed brand agreements confirmed, VALIDATION-TRACKER.md 2026-11-01.

Why this matters now

When a brand doesn't control its own Amazon listings, it creates a vacuum. Unauthorized sellers -- often using retail arbitrage -- purchase from physical stores at retail price, then list on Amazon with a thin margin. This isn't just lost revenue; it's retail theft at scale. The brand's own wholesale pricing and distribution agreements are being used against it. Every reseller also dilutes the traffic and search rankings the brand already paid to build -- they capture the clicks without funding the ads.
The 1/(N+1) model: each new seller on a listing splits revenue. The brand entering its own listing is just another N+1 -- until they close supply lines.
Sean built and sold Invidica, a marketplace intelligence company. The institutional investors who backed Invidica are already on the ReRoute cap table -- the relationships and the market thesis transferred directly. ReRoute is not a first attempt; it's a second act with proof. The technical foundation, the market knowledge, and the investor trust were all earned the first time around.
Invidica background: Fundraising.md | Institutional backing confirmed.

Next Step

Book time to learn more

30 minutes with Sean.
No deck. Real data. Your brand.

Book 30 minutes with Sean →

Or email sean@getreroute.com

Confidential. November 2026.

ReRoute

Two paths forward

The data and the team are the same. The pace is different.

$3M Conservative round
18 mo Timeline
25 Brands target
$3M ARR target
25 x $120K = $3M ARR Series A path

Product polish and initial sales team. Land 25 brands. Use ARR to raise Series A.

spec math, 2026-11-05
$5M Aggressive round
18 mo Timeline
75 Brands target
$9M+ ARR target
75 x $120K = $9M ARR -- over $5M by a lot Network effects compound

UGC and network effects kick in. Walmart + Amazon dual-channel. Each listing is a ranked search asset -- recapturing listings means acquiring search equity.

spec math, 2026-11-05